Baskin-Robbins

Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Founded in 1945 by brothers-in-law Burt Baskin and Irv Robbins in Glendale, California, the company is famous for its “31 flavors” concept—designed so customers could enjoy a different flavor every day of the month.

Core Concepts and Features

• The “31” Logo: The number 31 is hidden inside the “BR” logo design.
• The Pink Spoon: Introduced so customers could freely sample flavors until finding one they liked.
• Extensive Menu: Beyond scoops, they offer ice cream cakes, sundaes, milkshakes, and frozen beverages.
• Global Presence: Operates thousands of locations across nearly 50 countries worldwide.